Sunday Startup Newsletter

Breaking Through: The Shift That Changes Everything 

Happy Sunday, Founders!

Success in startups isn’t just about hard work—it’s about awareness. Most founders never reach $10M+ in revenue or secure funding because they’re stuck in Problem Unaware mode. They don’t even see what’s blocking them. But the 1% who scale? They see the game differently. They recognize their blind spots, seek wisdom, and find solutions.

That’s the transformation we walk founders through every day at CanaGlobal—it’s the shift from caterpillar to butterfly … or as we say, from water to wine. 

This Week’s Insights: 

💡 Breaking Out of “Problem Unaware” 

→ The top 1% of founders don’t stay stuck. They recognize when something isn’t working and seek real solutions. If you’re hitting a wall, it’s time to ask: Am I missing something? 

🔥 Failure Isn’t the End—It’s Refinement 

→ Hardships aren’t meant to break you—they’re meant to shape you. As Hebrews 12:7 says, “Endure hardship as discipline; God is treating you as His children.” Success comes when you stay obedient to God’s plan.

🚨 23andMe: Proof That Funding Alone Won’t Save You 

→ They raised $850M and went public—only to go bankrupt. Why? Because funding can’t fix a broken business model. The lesson? Build something sustainable, not just fundable. 

🧊 Frida’s Breast Milk Ice Cream: Marketing Genius or Disaster? 

→ This week, we talked about Frida’s wild marketing move. Will this boost their brand or backfire? The market will decide. Lesson? Bold branding needs strategy, not just shock value. 

🌱 The Biblical Mandate Behind Our Startup Ecosystem 

→ At CanaGlobal, we aren’t just building businesses—we’re building oaks of righteousness. Our mission is rooted in Isaiah 61, Ezekiel 37, and Deuteronomy 28. We help founders bring dead things to life, rebuild, and multiply. 

🔍 The Startup Founder Identity Trap 

Founders, there are 3 types of identity on LinkedIn:

→ Projected Identity – Who you want people to see

→ Perceived Identity – Who people think you are

→ Actual Identity – Who you truly are

Final Word: Step Into Awareness 

This week’s theme? Awareness and obedience lead to breakthrough. Whether it’s seeing the real problem in your startup, understanding that failure is part of refinement, or recognizing that hype doesn’t build lasting businesses—God has a process for success. 

🔹 Are you ready to step into it? 

Keep going, founders. The best is ahead.

Gerald Duran
Managing Partner, CanaGlobal

P.S. If you haven’t already, check out the Elevate Startup Incubator. Applications are open for Cohort 6, and this might just be your moment! 🌱

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