Sunday Startup Newsletter 
Faith-Driven Insights for Startup Founders 

Finding Your New Playbook 

Founders, as we close another week and prepare for the next, it’s time to reflect on what’s working and what isn’t. Startup life is a journey of constant adaptation, learning, and occasionally, bold pivots. This week, we explored themes that challenge startup culture’s unhealthy obsessions, align our ambitions with purpose, and inspire us to build ventures that truly matter.

Let’s dive into the key takeaways from this week’s conversations.

This Week’s Highlights 

1. Break the Cycle: Admit, Adapt, and Align 

We kicked off the week with a challenge: if what you’re doing isn’t working, it’s time for a new playbook. Many founders cling to broken strategies, hoping for different results. The key is owning your mistakes, seeking wisdom (from God and mentors), and making necessary changes. Your setback could be your setup for a powerful comeback—but only if you’re willing to change course.

2. The Unicorn Fantasy: Stop Chasing, Start Building 

Unicorn porn has infected startup culture, much like lotto fever grips hopeful gamblers. Founders waste years chasing billion-dollar dreams instead of solving real problems. The hard truth? If you work the land (solve real problems), you’ll reap abundant fruit. Chase fantasies, and you’ll harvest disappointment. Let’s focus on building oak trees, not chasing unicorns.

3. Startup Mentors: Prophets of Profit 

For faith-driven founders, God often answers prayers for direction by sending mentors. But not every mentor is right for you—look for those with fruit in their lives and ventures. At CanaGlobal, we’re praying for the remnant: bold, faith-driven founders called to build ventures that disrupt, transform, and stand the test of time.

4. From Good Ideas to God Ideas 

Good ideas often fail because they’re not rooted in what the market—or God—wants. A God idea aligns with His plan, brings clarity, and inspires others. Founders, stop building towers that crumble. Invest in visions that endure and prosper, not just for profit but for purpose.

5. Vision That Endures 

This week, we reflected on Melanie Perkins’ story of resilience. Canva’s journey—from 100+ rejections to a $40 billion valuation—is a reminder that great ventures require patience, perseverance, and a mission-driven purpose. Is your vision worth a decade of your life? If yes, fight for it.

6. Non-Woke Ecosystems for Bold Founders 

We leaned into our identity as a non-woke ecosystem, attracting founders who align with faith, grit, and merit. Branding that polarizes attracts the right people and repels the wrong ones—key to building lasting movements. As founders, embrace the magnetism of great brands.

7. Content is King: Mastering LinkedIn 

LinkedIn isn’t just a platform—it’s a powerhouse for founders to attract investors and customers. By posting consistently and strategically, you become the face of your brand and turn your startup into a movement. Fish where the fish are, founders—LinkedIn is the ocean.

Closing: Your Next Step Forward 

Founders, the journey to success requires clarity, resilience, and the right playbook. If you’re tired of walking in circles, waiting for luck to strike, CanaGlobal’s 12-week online non-equity startup incubator is here to help you change the game.

Our program lays out a blueprint for:

→ Landing paying customers

→ Mastering customer acquisition

→ Getting funded

All for the investment of a MacBook Pro.

You don’t have to do it alone. Join a movement of faith-driven founders building ventures that last decades—not just a few fleeting years.

See you next week, and remember: plant oak trees, not unicorns. 🌳

Until next week,

Gerald 
Managing Partner, CanaGlobal

PS — Follow me,  Gerald Duran for daily startup and VC mentorship, 𝗰𝗼𝗺𝗶𝗻𝗴 𝗶𝗻 𝗵𝗼𝘁 from CanaGlobal's faith-driven venture studio and startup incubator.

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This Week At Startup Church