Why Your Plan Fails, Your Pivot Wins, and Your Camp Matters

Hey Founder, 

Sometimes what looks like failure is just strategy gone sideways.

Other times? It’s God setting you up for something bigger.

Here’s what we’re unpacking this week:

🚧 When Your GTM Plan Fails, It’s Not the Devil—It’s Your Strategy 

You were ready.

You launched.

And then… crickets.

→ No customers

→ No revenue

→ No funding

What happened?

Your RevOps foundation was out of sync.

Here’s what every GTM and fundraising strategy needs to dial in:

• Demand Gen: How will you drive traffic?

• Lead Gen: How will you convert that traffic into qualified leads?

• Win Rate: How will you close those leads into revenue?

If those three are misaligned, you don’t really have Problem-Solution Fit—which means you’ll never hit Product-Market Fit. 

VCs (especially operator VCs) see it instantly.

That’s why we created the Startup Swing Check. 

We pop the hood, look at your startup mechanics, and diagnose what’s working, what’s broken, and what’s missing.

The good news?

Just like a golf swing—it’s all fixable.

🔁 From Flawed to Viable: When Plan B is God’s Plan A 

Remember Slack?

→ Originally a failed online game called Glitch

→ Pivoted into a team chat tool

→ IPO’d at $23B

→ Acquired by Salesforce for $27.7B

In 2025, Slack is still crushing it:

• $1.7B+ in annual revenue

• 42M daily users

• 200K+ paying customers

• Embedded in 750,000+ orgs

• Used by 77% of the Fortune 100

Founder Stewart Butterfield?

→ Net worth: $1.5–$1.8B

→ Stepped down in 2022

→ Quietly exited Salesforce in 2023

→ Built both Flickr and Slack after initial failures

Takeaway: 

That “failure” wasn’t a failure.

It was a pivot in disguise.

Your Plan B might just be God’s real Plan A.

🛡️ Guard Your Camp Like Your Calling Depends on It—Because It Does 

Every movement attracts a Judas.

If you’re a founder and a movement-maker, this part is for you.

God’s calling brings opposition.

People will lie about you.

Some will try to tear you down.

Just like Saul tried to kill David.

David didn’t fight back—he left his reputation with God.

And trusted that God would deal with his enemies. (He did.)

As founders, we must do the same.

🔒 Stay laser-focused on your mission

🛡️ Be extremely selective about your inner circle

🔥 Surround yourself with battle-tested warriors

And when someone shows themselves to be a divider?

→ Quietly remove them. 

Your calling is too important to be derailed by drama.

Faith is the key.

To hearing God’s assignment.

To enduring opposition.

And to walking in your anointing.

🎯 Final Word 

Don’t just build a company.

Build a movement.

Guard it. Refine it. And don’t be afraid to pivot when Plan A fails.

Keep swinging for the fences,

Gerald 
Founder, CanaGlobal