Why Do You Create Content On Social Media?

Mar 02, 2022

Acts 2:46-47 NIV - Every day they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere hearts, praising God and enjoying the favor of all the people. And the Lord added to their number daily those who were being saved.


These days if you are a brand influencer, an entrepreneur, or have just an opinion — you probably share it on LinkedIn. Are you creating content for revenue or conversations?

I guess that depends on your goals.

Many content creators are trying to market their digital courses, services or products on LinkedIn.

Nothing wrong with that. We do it too.

From 2016 to 2019, 100% of our energy at CanaGlobal was invested into creating in-person events at our Milwaukee and Los Angeles locations.

We invested in paid content for our events.

Many of you who met me at our events also spent time with me 1:1, we talked about your faith, purpose, dreams and goals.

We developed relationships, we became friends.

Then in 2020, we navigated to 100% online. Same thing ... except I now have relationships and friends from everywhere in the world.

>> Let me fast-forward to back LinkedIn.

Last year God asked me to begin creating purpose, faith and entrepreneurial shared content for LinkedIn. It took me some time to figure out a rhythm, to seek God for a daily message, and then type it out.

Do I do it for revenue? No, I still use paid content for that.

I create shared content on LinkedIn for the conversations. I write the message God puts on my heart and share it on LinkedIn, Truth Social, our blog and through our daily emails.

The shared content has created a harvest of meaningful two-way conversations.

This year we are focusing on creating a mixture of physical and digital (hybrid) gatherings all over the world.

We are equipping the Church (the people and institution) to create a variety of ways of gathering together.

We are working with entrepreneurial Founder/Pastors to develop Church Entrepreneur Zones connecting the marketplace with the local church.

The scriptures remind us to gather together.

Hebrews 10:25 NIV ... Not giving up meeting together, as some are in the habit of doing, but encouraging one another—and all the more as you see the Day approaching.

How and where we gather together really doesn’t matter. This is how the first century Church discipled people and nations. They gathered.

Acts 2:46-47 NIV - Every day they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere hearts, praising God and enjoying the favor of all the people. And the Lord added to their number daily those who were being saved.

If you want to change the world, develop new relationships. Have conversations. And gather, anyway you want.

Creating content (paid or shared) is great for revenue. But it’s better for conversations that lead to relationships.

Let’s continue to connect and gather — anyway you want. Digital and Physical.

-Gerald