Producing the fuel that allows the venture to scale.

Nov 03, 2022

Founders — you must have a CEO, but you don't have to be the CEO.

What distinguishes extraordinary entrepreneurs is their willingness to give up everything for the belief in their vision. Especially a scaling vision.

And that includes the role of the CEO.

The CEO needs to be focused on producing the fuel that allows the venture to scale — revenue and profitability.

We call this a full-stack entrepreneur, someone who has mastered marketing and sales, frontend to backend. They live and breathe this.

A CEO must be full-stack.

- If this isn't you, find someone with this skill-set and experience.
- If you are looking for funding, this is part of investor readiness.


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