Player vs. Spectator

What's the big difference between a player and a spectator?

While both may have very different points of view and opinions, only players can score points. That's impact.

Players make the difference, they are the changemakers of this world. If you are looking to have an impact in the marketplace, be a player.

As an entrepreneur and changemaker, you and your brand have a voice. And if you want to have impact, you'll have to learn how to use it. This is branding. Your digital content will voice what you actually stand for.

Have the courage to voice what you are for, and what you are against.

Don't be afraid to be polarizing. The voice of a powerful brand will divide, it will attract, and it will repel.

You will attract players who celebrate your message, and repel spectators who only tolerate it.

If you've read any of my previous blog articles, you probably already know that I launched my first business at 23. My first year was a colossal failure. No revenue.

I went to the Bible to read about what it said about being successful and prosperous. It said God would help me do both. I yielded to the Holy Spirit and He showed me how to do both.

>> Isaiah 48:17 - This is what the Lord, your Redeemer, the Holy One of Israel says, “I am the Lord your God, who teaches you to profit (benefit), Who leads you in the way that you should go.

I decided back then I would use what I learned to help others. That I wouldn't be afraid to talk about faith in business. Or about business with the faith community.

I've had people point out how both are not politically correct. They've said, "your faith is good, but for God's sake, please don't talk about it in business".

Many are secret-agent Christians, clouds with no rain.

I made a decision early on, that since God was the source of whatever success I've had, I would share what He's done for me.

Why? So others would feel confident approaching Him with their problems.

One thing about success, God will give you a platform. And when He does, use it to glorify Him.

Take a stand for what you believe.

-Gerald