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Eventually, every founder gets knocked down.

Jun 17, 2024

Eventually, every founder gets knocked down — here's how to get back up.

Your plans are going to fail, eventually.

→ before, during or after you go-to-market
→ before or after you raise capital
either way, if you stay down, you die
→ you will have to learn how to turnaround your startup
→ and maybe your life

Eventually, every startup becomes a turnaround.

→ the process leads to a pivot
→ some pivots make things better
→ some make things worse

Here's two examples:

𝗦𝗻𝗮𝗽𝗰𝗵𝗮𝘁: After facing user backlash over a redesign in 2018, Snapchat underwent a turnaround by listening to user feedback, refining its interface, and focusing on core features, leading to a resurgence in user growth.

𝗦𝗹𝗮𝗰𝗸: Initially launched as a gaming company called Glitch, it pivoted and turned around its strategy to become a successful business communication platform.

The quicker startup founders accept this — the better. No one is exempt.

Getting back up starts with understanding this rule: Our original ideas are always flawed.

→ we take our original idea and create a business/revenue model
→ when it's flawed, everything after is flawed
→ the turnaround/pivot make them viable

100% of the founders/startups admitted into our startup incubator or venture studio got knocked down.

→ They're in the process of getting back up
→ We always start assuming their model is broken
→ We're right 99.9% of the time
→ Everyone knows the rules — Flawed to Viable
→ That's the process that leads to the pivot no matter the stage

Your model is like a golf swing, if enough-of-it is off, your ball won't go where you want it to go.

Sometimes startups have to start over. If you've been knocked down — time to get back up.

It happens to all of us. Need help, reach out.

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